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The brand your brand could smell like
Lovely vid from W&K. By the way. This isn’t a social media case study. This is a marketing in 2010 case study. Tagged: campaign, case study, Old Spice, ROI, social media, stats, W&K
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Is all TV social?
A few months ago I wrote a presentation looking at the state of ‘dual screening’ for a TV industry conflab. In reality, the interesting bit is probably the point of view on what types of TV genres...
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